How to start your own clothing line?
Starting a clothing line is a challenge that takes preparation, you will need to thoroughly research your market and find the right niche for your clothing line.
The demographics and the pricing play an important part in the final decision. Choosing a concept that you believe in makes it
exciting to get started and easier to keep going.
A good way to get fresh ideas is to go shopping and spend time in the malls checking on
what people wear and what people buy.
Branding your clothing line starts by making a clear decision on your line's concept and target. A thirty seconds statement about your brand will help your brand and logo match together.
A tag line, or short statement about your fashion line is also a great tool to sell your products and should be used as part of your sales pitch.
Choose a name for your brand that is
catchy and gives an angle to your designs. Then, conduct trademark research to ensure that it isn't already registered.
You will be surprised to discover that the name you imagined is probably already registered by a dozen of companies. Some of them may
nothing to do with the fashion business.
While it is pretty reassuring to see that the name you have chosen is popular, this also means that you will have to research further to find a unique label name.
When you are done, register your clothing brand's name with the United States Patent office. It isn't very expensive so feel free to register more than one name.
The success of your clothing line will depend on the exposure you can give to it. You will most probably want to be present on the net so go and choose a domain name which keywords include part of your tagline.
Finally, register your company name with your city clerk and take advice from an accountant to find out what tax returns you have to file and when.
Where can you order Usher fashion line?
Funny blog post by Bilal about Usher perfume and clothing business venture. December 15th, 2009 at 1:50 pm - many comments.
http://www.wholesale-clothing-supplier.com/blog/2009/where-to-order-usher-fashion-line/
Jay Z's clothing line RocaWear
Hilarious blog post by Bilal about Jay Z models for fashion pics. September 3rd, 2009 at 5:07 am - 9 comments.
http://www.wholesale-clothing-supplier.com/blog/2009/jay-z-clothing-line-rocawear/
|
The creative part of the fashion business: Designing your clothes.
Go wild and don't try to decide what's good and what's not. Do your best to make your clothes look good on paper and let everyone else decide which designs are best.
Constantly show your designs around you and on your website.
Show your designs as much as you can and do not be scared of being copied.
The day you get copied then you will know that you are doing great work and that should only be good news to you.
In the meanwhile, show everything to everybody. Make sure to take notes when you get feedback and make sure that you show your fashion style to your targeted market.
Come up with a story.
A story, in the fashion business, is a series of designs that are different from each others but compliment each others. Using complimentary colors is a great way to achieve this.
Contact clothing factories and clothing manufacturers.
Spend time investigating the minimum order, fabrics available and choose one company to create your clothes samples.
Use your clothes samples to further communicate about your clothing line.
An original idea would be to maintain a blog that shows the work in progress. Make sure to have your contact details clearly appearing on your website and on any communications.
The goal is to attract buyers rather than running after them.
Use your samples to get quotes for bulk production from clothing companies and try to group orders from your clients so that you can clear off a margin.
Be willing to work for free.
As your fist orders may be small, there is a good chance that the sales only cover part of your expenses at first.
As your clothing brand gains market share, orders will get bigger and the cost of production will go down accordingly. Until then, be prepared to work for free and reinvent yourself every season.
Related articles:
How to get started in the wholesale fashion business?
How to sell t-shirts online?
SEO tips and keywords for fashion blogs or online clothing stores.
About online clothing stores:
Articles about online clothing stores.
Challenge of running an online clothing shop.
How to get wholesale clothing orders online?
Tags:
Start clothing line. Wholesale Clothing Business. How to start your own clothing line? Tips to get started. Wholesale clothing business.
US Top searches:
Shirt designs. Printed t-shirt. Denim jeans for women. Bag manufacturers usa. T shirt company. Handbag manufacturers usa.
Apparel manufacturers usa. Shirt company. T shirts polo shirts. T shirt logos.
